TimeShare Media, a company serving Monterey and Santa Cruz County, faced a design challenge: crafting a logo to captivate their target audience while preserving a vintage aesthetic. With a flexible approach and a keen eye for detail, the objective was to produce a design that resonated in both color and black-and-white formats within a tight timeline. The absence of specific directives allowed for creative freedom, leading to the conceptualization of an old radio and speaker as iconic elements. These symbols not only evoke nostalgia but also serve as a reminder of the company's origins and humble beginnings, reinforcing their journey and evolution over time.