Client: CSUMB School of Computing and Design

Representative: Justine Dean, Study at Sea Program Coordinator

Problem:

The CSUMB Study at Sea Program must effectively promote its program to increase enrollment.

Solution:

Create a visually appealing and informative Letter-size Trifold print brochure.

Purpose:

The brochure aims to be distributed at presentations and CSUMB displays.

Audience: CSUMB students, parents, and students from other CSU universities.

Key Messages to Communicate: Travel, Learning, Pacific Ocean, ship life, Adventure, Ports of Call.

Design Specs:

- Letter-size paper (8.5 x 11 inches)

- Tri-fold format

- 4-color process

- Bleeds

Assets: Client-provided photos and text.

Client Recommendations:

- Color photos

- Tri-fold format

- Avoid resembling "Love Boat," emphasizing fun adventure.

Target Audience: CSUMB students, parents, and students from other CSU universities.

Deliverables:

- Final print comp

- The InDesign Packaged Folder contains the Final InDesign File, Document Fonts folder, Links Folder, and Print-Quality PDF.

Design Plan:

Create a fun, almost childlike brochure emphasizing the once-in-a-lifetime opportunity of the Study at Sea program.

Timeline:

- Client Meeting: January 30

- Design Reviews: February 6, 13

- Final Due Date: February 20

Budget: None; design fee is pro bono.

Measures of Success: Increased enrollment in the Study at Sea program.

Project Approach:

Designed the trifold brochure with vibrant colors, engaging graphics, and playful typography to convey the excitement and adventure of the Study at Sea program while ensuring it aligns with client objectives and audience expectations.

The CSUMB Study at Sea 2024 Trifold Brochure captures the essence of adventure and learning, enticing prospective students and their families to embark on this unique journey. Through careful design considerations and collaboration with the client, the brochure effectively communicates the program's offerings and encourages enrollment, ultimately contributing to its success.